Digital surge: How global mobile and social media growth can help you thrive as a marketerStatistics revealed in DataReportal’s annual Digital 2024 Global Overview Report offer very good news for marketing teams worldwide. The…Dec 2Dec 2
The CMO’s Playbook for 2025: Trends, Tools, and Leadership InsightsThe marketing profession is undergoing a profound transformation. Over recent years, the role of the CMO has evolved from overseeing…Nov 26Nov 26
Navigating Disease X: Why Businesses Need to Prepare Now for Future PandemicsAs the leaves turn brown and our colleagues start having sick days with colds, coughs and the like it looks like the flu season is really…Oct 2Oct 2
The EU’s AI Act: Mixed reaction to regulations aimed at balancing innovation with rigorous…The European Union’s Artificial Intelligence (AI) Act, which came into force recently, marks a significant milestone in the regulation of…Sep 25Sep 25
Is Social Media Advertising Worth the Investment?In today’s digital landscape, social media has transformed from a platform for casual interactions into a powerful marketing tool. With…Sep 23Sep 23
OpenAI Unveiled SearchGPT: Will it be a Game-Changer in AI-Powered Search Technology?While OpenAI says it is about to take things up a notch with the announcement of its SearchGPT prototype 🔎, 58% of participants in a…Sep 20Sep 20
5 Marketing Trends from Cannes Lions 2024 That Brands Should Not IgnoreThis year was groundbreaking at Cannes Lions Festival, and it’s clear that the marketing landscape is evolving faster than ever.Sep 17Sep 17
Unlocking the Future: How Generative AI is Revolutionizing BusinessesArtificial intelligence (AI) is rapidly emerging as a transformative force, reshaping industries and driving innovation at an unprecedented…Sep 9Sep 9
Be real, be honest and you will win customers’ hearts, minds and wallets in 2024A key trend for content marketing this year is authenticity with a Capital A! Trend reports from across the globe are highlighting that in…Sep 6Sep 6
Top tips for founders from four start-up and content experts!I researched what the experts have to say so that you don’t have to. These are the tips I have found most useful to share with clients of…Sep 5Sep 5