The financial landscape as we know it has undergone significant transformation in the past few years due to improved technologies. This process was rapidly escalated during the Covid 19 pandemic, when contactless payments became a necessity and when customer expectations underwent a dramatic shift. The traditional world of finance is…

Time for CMOs to rise up and take their place in the post-pandemic recovery — A Summary of Forresters Global Marketing Survey 2020 — a year we will never forget — the arrival of Covid 19 saw businesses across the world being thrown into crisis, and life as we knew…

What can we learn from challenger brands? What makes challenger brands successful in today’s crowded, complex and challenging customer marketplace? A challenger is defined not by size or age, but by the mindset and model it applies to growth. Any business can (and should) think and act like a challenger if it wants to drive fast, sustainable…

I hope 2021 sees significant & long-lasting changes in privacy regulation This week Google made a major announcement that no doubt put the fear of God into all digital marketers. The cookie is dead. Long live the cookie. Google, the internet search giant, said this week that it’s done tracking our every move as we interact with the web via search…

What Is “Digital Dust” and Should We Worry About Ours? Dust, by its very existence, is literally the most material of things. …