Andromeda changes everything: Target with ideas, not audiencesThe world of paid social advertising has undergone a fundamental shift with the introduction of Meta’s latest innovation, Andromeda. More…3d ago3d ago
Marketing isn’t broken. But our focus is.Over the past few weeks, I’ve had honest conversations with CMOs, growth leads, and brand heads. A pattern is emerging, not just in what’s…Jul 18Jul 18
AI Didn’t Kill Traditional Marketing — It Just Made It SmarterA few years ago, the narrative was loud and clear: AI would replace marketers. Traditional tactics were outdated. Brand was dead. The…Jul 8Jul 8
Performance Media in 2025: The AI-Driven OpportunityAs we stride into 2025, performance media has been radically transformed by AI technologies. Brands that seize this moment to rethink their…Jan 23Jan 23
10 Game-Changing Predictions for 2025 That Will Redefine Business and TechnologyAs 2025 approaches, the pace of innovation continues to accelerate, reshaping industries, customer behaviours, and organisational…Jan 16Jan 16
AI Action Plan 2025: A Blueprint for UK Businesses and MarketersThe UK Government’s AI Action Plan, unveiled on 13 January 2025, is more than just a strategy — it’s a transformative vision aimed at…Jan 15Jan 15
Meta freedom of speech. Meta restrictions. Cookie-less future. The time to go CTV.Mark Zuckerberg’s announcement to overhaul Meta’s content moderation policies marks a turning point for advertisers and brands alike. With…Jan 10Jan 10
Why fractional CMOs are the strategic solution for business growth in 2025The evolving corporate climate of 2025 requires creative leadership solutions. As businesses attempt to achieve more with less while…Dec 30, 2024A response icon1Dec 30, 2024A response icon1
Digital surge: How global mobile and social media growth can help you thrive as a marketerStatistics revealed in DataReportal’s annual Digital 2024 Global Overview Report offer very good news for marketing teams worldwide. The…Dec 2, 2024Dec 2, 2024
