Entertainment, joy and community — hit these targets to achieve TikTok success

Attention TikTok marketers — three new trends are shaping the future of this platform in the year ahead, and if you want to be ahead of the pack, you need to get on board.

According to TikTok’s latest trend report three drivers of change — actionable entertainment, making space for joy, and community-built ideals — are key to connecting with your audience and building your brand.

Actionable entertainment is all about creativity and capturing your audience’s attention with entertaining videos. To…