Generative AI is shaping business, and driving investment — And?

Ema Linaker
5 min readOct 13, 2023
While ChatGPT has become popular the world over as an AI content generation tool, there are many other tools which are seeing just as much success when it comes to helping businesses boost their productivity and bring their creative ideas to life.

Top level management focusing on ways to build business through AI

In the latest McKinsey Global Survey on AI, they report that while AI was previously a topic discussed only by tech employees, it has now become a focus for executives, with nearly one-quarter of surveyed C-suite executives saying they are personally using gen AI tools for work.

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Ema Linaker

Executive Director, Former @Google EMEA, @NuanceEnt and @AVGFree