How AI is Changing Crisis Comms as we move into 2024

With the UK Covid-19 Inquiry starting to look like a mud-slinging match, I got to wondering how different things could have looked if our ex-PM Boris Johnson would have employed a public relations official clued up on the use of artificial intelligence when it comes to crisis communications.

For those who may not be in the know, the public enquiry into the UK’s response to the Covid 19 pandemic is looking at how prepared the UK was for the pandemic and how top decision-makers responded as the virus spread and lockdown restrictions were imposed.

Still in its early stages, the inquiry has highlighted chaos behind doors, clashing opinions and the lack of effective communication at a time when strong, informed and empathetic leadership was required.

Now, while I agree that the human ability to be compassionate, authentic and wise cannot be replicated, especially in times of crisis, I do believe that artificial intelligence has made great strides when it comes to being able to inform and assist with strategy planning in such times.

Popularity of Generative AI increasing 📈

According to PR Newswire, the generative AI market is projected to be worth $126 billion by 2030. Projections show that by 2025, nearly a third of messages from large brands will be…