How AI is Changing Crisis Comms as we move into 2024

With the UK Covid-19 Inquiry starting to look like a mud-slinging match, I got to wondering how different things could have looked if our ex-PM Boris Johnson would have employed a public relations official clued up on the use of artificial intelligence when it comes to crisis communications.

For those who may not be in the know, the public enquiry into the UK’s response to…