Should the healthcare industry take TikTok more seriously?

Ema Linaker
5 min readAug 4, 2023

Why the various health and dental trends on TikTok point to new consumer behaviours and opportunities for health and wellness brands

TIKTOK FOR HEALTHCARE

TikTok is no longer just about dance challenges and funny videos. The video-sharing platform has amassed a massive global user base, with over…

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Ema Linaker

Executive Director, Former @Google EMEA, @NuanceEnt and @AVGFree