Top tips for founders from four start-up and content experts!

I researched what the experts have to say so that you don’t have to. These are the tips I have found most useful to share with clients of mine this year!

Matt Lerner is a start-up growth strategist and founder of SYSTM who spent 15 years as a marketer in Silicon Valley and 10 years at Paypal.

1. Make sure you have a ‘growth mindset’

In a startup, mistakes will inevitably be made. It’s more important to choose the right work — focus on things that can have an impact, move quickly and learn from your mistakes.

2. Know your North Star Metric

This should be a number that increments when you deliver value to customers and it should be simple and memorable. Come up with a simple thing that everyone in your company can understand. It should represent the entire funnel and it should not change. That’s why it’s called the North Star.

3. Get your language/market fit right

If you do not have language/market fit, put down your tools and go find it. You will be looking for the exact right words to explain your product or service to prospective customers, words that resonate with goals and struggles that are already in their brains…