I hope 2021 sees significant & long-lasting changes in privacy regulation

This week Google made a major announcement that no doubt put the fear of God into all digital marketers. The cookie is dead. Long live the cookie.

Google, the internet search giant, said this week that it’s done tracking our every move as we interact with the web via search…

What Is “Digital Dust” and Should We Worry About Ours?

Dust, by its very existence, is literally the most material of things. …

The latest edition of my digital marketing bible has arrived, courtesy of Simon Kemp and the Hootsuite, We Are Social Teams, you can read the entire report here but in the meantime, here are my key takeaways for MENA and beyond.

It’s All About Mobility

More than 85% of the world’s population over the…

Digital and digitisation across many sectors have witnessed huge surges of uptake since the pandemic swept across the globe in early 2020. Healthcare, in particular, has undergone one of the most dramatic transformations, given the need to identify and treat COVID-19 patients whilst maintaining some sort of domestic healthcare systems…

Yes, I know that CLUMBERSOME is not a real word but it kind of defines what I’ve been seeing a horrible amount of whilst on the web or social media. Many, many online experiences, particularly for local businesses whom I want to support, are simply atrocious. You can’t get to…

I spent quite a while digesting the wonderful Digital Trends report from WeAreSocial. Simon Kemp’s mega-analysis is over 7,000 words and so I thought I’d distil it into a top 20 key snapshots that should bring cheer and joy to those working in digital across the globe. And if not…

During this pandemic, many people have been victims of scams, phishing, hacks and other nebulous activities. …

Why eCommerce is witnessing a renaissance because of the pandemic and how you can leverage some key strategies to support your business.

It goes without saying that consumer behaviour has had to adapt pretty quickly to life in ‘lockdown’. Over the past 2 months and moving forward brands and companies…

Digital is helping businesses transform themselves in an ever-changing landscape across the four key pillars of their organisation. The key is to accelerate these changes within your business in order that you are agile, responsive and come out stronger post the crisis:

  1. Strategy and brand — leverage digital listening tools…

Three years ago at Dubai Lynx Festival I spoke about the need for creative and analytics to come together to produce more effective and impactful work. …

Ema Linaker

Executive Director, Former @Google EMEA, @NuanceEnt and @AVGFree

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