Ema LinakerHow AI is Changing Crisis Comms as we move into 2024With the UK Covid-19 Inquiry starting to look like a mud-slinging match, I got to wondering how different things could have looked if our…·4 min read·Nov 15, 2023----
Ema LinakerGenerative AI is shaping business, and driving investment — And?Top level management focusing on ways to build business through AI·5 min read·Oct 13, 2023----
Ema LinakerWhat Is Interactive Content & Why Should You Care?My latest poll shows that while some of you are using interactive content in your marketing strategy, some don’t know what interactive…·9 min read·Oct 10, 2023----
Ema LinakerTwitter Killer? Why Threads Might Not Be The Challenger Brand We All Hoped It Would BeIn the ever-evolving world of social media, new platforms are constantly vying for users’ attention and loyalty. This month, a new…·3 min read·Oct 8, 2023----
Ema LinakerShould the healthcare industry take TikTok more seriously?Why the various health and dental trends on TikTok point to new consumer behaviours and opportunities for health and wellness brands·5 min read·Aug 4, 2023----
Ema LinakerFrom Work to Play: ChatGPT, Your Ultimate Artificial Intelligence CompanionWhen sitting down to write this article I had a bit of writer’s block. As I was pondering where to start, it dawned on me to ask ChatGPT to…·6 min read·Jul 18, 2023----
Ema LinakerEntertainment, joy and community — hit these targets to achieve TikTok success·3 min read·Jul 17, 2023----
Ema LinakerGlossary 3.0 — Helpful Terms For Those Navigating Web 3With advancements in technology, the Internet has expanded beyond our wildest imaginations, giving rise to an exciting future that holds…·8 min read·Jul 13, 2023----
Ema LinakerCannes Lions Festival insights — making a lasting impact is all about creativityThe Cannes Lions International Festival of Creativity, considered the largest gathering of the advertising and creative communications…·9 min read·Jul 13, 2023----
Ema LinakerAI and Rock & Roll 3.0 — A Journey…I have recently been working with Road Hounds — a Web3 ecosystem for rock musicians and lovers of the rock genre alike! They are doing…·2 min read·Apr 29, 2023----